The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945.

Cox, Howard (2000) The Global Cigarette: Origins and Evolution of British American Tobacco, 1880-1945. Oxford University Press.

View this record at http://eprints.worc.ac.uk/233/
Official URL: http://www.oup.com/uk/catalogue/?ci=9780198292210

Abstract

During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets.

Item Type: Book
Keywords: S Agriculture (General), TS Manufactures, JV Colonies and colonization. Emigration and immigration. International migration, F001 United States local history, E151 United States (General), DT Africa, F1001 Canada (General), TJ Mechanical engineering and machinery, HD28 Management. Industrial Management, DS Asia, DD Germany, HC Economic History and Conditions, HF Commerce, F1201 Latin America (General), DA Great Britain, DU Oceania (South Seas)
Members: University of Worcester
Depositing User: ULCC Admin
Date Deposited: 05 Oct 2011 09:18
Last Modified: 08 Nov 2016 13:08
URI: http://collections.crest.ac.uk/id/eprint/1450

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