Innovation and Organisation in the UK magazine print publishing industry: a survey

Cox, Howard; Mowatt, S. and Young, S. (2005) Innovation and Organisation in the UK magazine print publishing industry: a survey.

View this record at http://eprints.worc.ac.uk/220/
Official URL: 10.1504/GBER.2005.006924

Abstract

This paper examines innovation within the UK magazine publishing industry. We find that publishers are able to engage with niche interest groups in order to supply a high value-added product. The paper attempts define the characteristics of the industry and to examine the drivers of innovation through a survey and an exploratory approach to data analysis. We suggest that the frequently employed simple output measures of innovation do not adequately capture the innovation process in this industry or the range of activities carried out by firms. We find that groups of firms engage different patterns of innovative behaviour depending on the drivers of innovation. Firms that are more responsive to consumer trends are more likely to engage in a wider range of associated activities in order to add value from their consumer knowledge.

Item Type: Article
Keywords: T Technology (General), HD28 Management. Industrial Management, NE Print media
Members: University of Worcester
Depositing User: ULCC Admin
Date Deposited: 05 Oct 2011 09:18
Last Modified: 08 Nov 2016 13:08
URI: http://collections.crest.ac.uk/id/eprint/1440

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