To assess the marketing activities of the American Football Team at the University of Chichester in terms of raising awareness and participation among students.

Student, A. (2015) To assess the marketing activities of the American Football Team at the University of Chichester in terms of raising awareness and participation among students. UNSPECIFIED thesis, UNSPECIFIED.

View this record at http://eprints.chi.ac.uk/1472/

Abstract

The basis behind this research was to try and establish whether or not the American Football Team at the University of Chichester was advertising the club effectively in order to attract new players that could improve the quality of the team. The marketing activities of the team was also investigated to look at improving the status of the club to attract students to come and get involved by going to matches, helping with fundraising and coming to events held by the team. Data was collected by administering a questionnaire online for all the students at the University of Chichester to get an understanding of their awareness of the team but to also look at their association with the social media and sports in general to explore how the American Football Team could market and advertise the team. Individual interviews were also conducted with members of the American Football Team to understand the internal operations that take place and get an understanding of how important marketing is within the team and how effective their current marketing activities had been in their recruitment phase. The results suggested that students at the University were aware of the American Football Team but findings from both the questionnaires and interviews indicated that the marketing activities were not the main reason for the students coming to know about the team and therefore recommendations have been set out at the end of the research to try and increase the exposure and reputation of the team through improved marketing activities.

Item Type: Thesis
Keywords: GV557 Sports, HF Commerce, HG Finance, LF Individual institutions (Europe)
Members: University of Chichester
Depositing User: ULCC Admin
Date Deposited: 08 Nov 2016 13:00
Last Modified: 08 Nov 2016 13:00
URI: http://collections.crest.ac.uk/id/eprint/11886

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