Investigation into whether Associated Security Group can utilise social media as a marketing tool

Student, A. (2015) Investigation into whether Associated Security Group can utilise social media as a marketing tool. UNSPECIFIED thesis, UNSPECIFIED.

View this record at http://eprints.chi.ac.uk/1465/

Abstract

This research investigates the potential of social media as a Business to Business (B2B) marketing tool, specifically within the security products and services sector. It looks at its potential place within an integrated marketing mix using Associated Security Group (ASG) as a case study. ASG are a small, family owned security services firm. The research finds that social media has a place as part of a larger, integrated marketing mix. Promisingly for ASG it also finds their customer base is not all price sensitive. However, it does find that ASG needs to more proactively and effectively make its customers aware of the need for quality to be considered when purchasing security.

Item Type: Thesis
Keywords: HF Commerce, HG Finance, T Technology (General)
Members: University of Chichester
Depositing User: ULCC Admin
Date Deposited: 08 Nov 2016 13:00
Last Modified: 08 Nov 2016 13:00
URI: http://collections.crest.ac.uk/id/eprint/11879

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