The influence of celebrity endorsement in the cosmetic industry on student purchasing decisions at the University of Chichester.

Student, A. (2015) The influence of celebrity endorsement in the cosmetic industry on student purchasing decisions at the University of Chichester. UNSPECIFIED thesis, UNSPECIFIED.

View this record at http://eprints.chi.ac.uk/1420/

Abstract

The aim of this study was to understand the influence of celebrity endorsement on student purchasing decisions, and to recognise what form of cosmetic advertisement was most influential. The research took place at the University of Chichester where female students were targeted as it was identified that celebrity endorsement has a greater influence on young women. A questionnaire and observational interviews were conducted in order to understand the behaviours and opinions of the students.

Item Type: Thesis
Keywords: HB Economic Theory, HC Economic History and Conditions, HG Finance
Members: University of Chichester
Depositing User: ULCC Admin
Date Deposited: 08 Nov 2016 13:00
Last Modified: 08 Nov 2016 13:00
URI: http://collections.crest.ac.uk/id/eprint/11840

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