Creating a brand identity: a guide for designers

Slade-Brooking, Catharine (2016) Creating a brand identity: a guide for designers. Laurence King Publishing Ltd.

View this record at http://www.research.ucreative.ac.uk/2303/

Abstract

Creating a brand identity is a key skill for graphic designers in today's brand obsessed world. There are many books on branding, but very few aimed at graphic designers. This book will start by explaining what a brand is, and then focus on the design process for creating a brand identity. It will be a jargon free, practical, clear introduction to the world of branding for graphic design students.

Item Type: Book
Members: University for the Creative Arts
Depositing User: ULCC Admin
Date Deposited: 08 Nov 2016 12:56
Last Modified: 08 Nov 2016 12:56
URI: http://collections.crest.ac.uk/id/eprint/11295

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